PHARMACEUTICAL EXECUTIVE NEWSLETTER

In this ISSUE

Merck's Latest Shot Against Shingles

Pharm Exec's Brands of the Year 2017

Customer Engagement: A Key Upgrade in Brand Planning for a Multi-Channel World

Top Story

Beyond KOL Marketing: Tapping the Digital Opinion Influencer

Pharma has long recognized the power of key opinion leaders, but with HCPs and patients now acquiring much of their information online, there is a new opportunity for "digital opinion influencers", write Gregg Fisher and Kevin Michels-Kim
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Medical Affairs

Reinventing the Role of Medical Affairs

As digital technologies transform drug development and marketing, a retooled medical affairs function can be a competitive differentiator, write Loic Plantevin, Christoph Schlegel and Maria Gordian
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Patient Engagement

The Quest for Meaningful Pharma–Patient Dialogue

With the patient voice growing louder in all aspects of the drug development and commercialization journey, Pharm Exec examines some of the current industry thinking on the evolving pharma-patient relationship
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Call for Nominations

Pharm Exec's Emerging Pharma Leaders 2017 — Nominate Here

Click here for details of how to nominate a colleague — or yourself — for Pharm Exec's annual Emerging Pharma Leaders feature
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Calendar

/ June 27–28: Publication and Clinical Trial Transparency /

Barcelona, Spain

/ August 22–23: Bio/Pharma Forum on Data Science /

Philadelphia, PA

/ October 18–19: Commercial Data Insights /

Philadelphia, PA

/ February 27–28, 2018: Speaker Programs 2018 /

Philadelphia, PA

/ March 24-25, 2018: 14^th Annual Pharma Forum /

Philadelphia, PA

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Industry update

//CSA Medical (Boston, MA) appointed Jean Bjerke, MBA as Vice President of Marketing. //SCORR Marketing (Kearney, NE) announced the addition of three employees with health science marketing expertise: Lea LaFerla, Vice President of Marketing Services; Edlyn Tobias, Marketing Technology Manager; and James Wang, Associate Director of Business Development.//UDG Healthcare subsidiary Ashfield appointed Greg Flynn as US regional President of its commercial and clinical division. Mick O'Leary will take on Flynn's previous role in the group's Japan office as Regional President of the commercial and clinical division, leading the CMIC Ashfield venture.//

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Compliance

Compliance in the Pharmaceutical Industry: A Marketer's Perspective

Multi-channel marketing manager, Adi Borovick dives into the implications of compliance for marketers in a world where new technologies being created every day
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