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July 13, 2011  
Featured Episode
  Co-Pay Cards: Pharma vs. Managed Care
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Do drug co-pay cards lead to skyrocketing healthcare inflation or provide patients access to valuable medicines? Is it a path to mutually assured destruction for pharma and managed care? Jeffrey Taylor, pharmacy director for Aetna and Don Sawyer, vice president, payor & pricing at Ironwood Pharmaceuticals square off in this episode filmed on location at the CBI Summit on Managed Care Marketing Strategies.

 
Featured Episode
Upcoming faceoffs
 

July 20, 2011
Can the iPad Save Pharma Sales?
After years of decline pharma sales has been reinvigorated by an infusion of technology and style, but will it last?

July 27, 2011
Trends in Pharmaceutical Research
Ken Kaitin, director and research professor at the Tufts Center for the Study of Drug Development discusses the role of universities and industry in early stage research and development for biotech and pharmaceutical companies.

August 3, 2011
Strategic Shire
Pharma Faceoff talks one on one with Renee Cohen, vice president of corporate strategy at Shire about how the company is focusing on future growth and development.

forward thinking

GSK moves away from sales targets for reps go to story

Is pharma prepared for hackers? go to story

Pfizer spinoffs may be just the beginning go to story


 
Featured Episode