Dear %%Firstname%%,

Highly effective HCP multichannel marketing campaigns are a major goal for pharma/biotech marketers and their media planning agencies, but too often these campaigns fall short. BioPharm Communications has developed a White Paper entitled HCP Multichannel Marketing: What Does Great Look Like?

Key insights from subject-matter experts include the following topics:

• Insights-driven Planning
• Rules-based CRM
• Proven Promotional Tools
• Dynamic Deployment
• Campaign Reporting and Insights
• Use of Advanced Analytics