Whitepapers:
Pharma’s Engagement Through New and Novel Channels
The following interview on trends and the state of pharmaceutical marketing is with Jeff Meehan, Chief Commercial Officer of MD On- Line, Inc. (MDOL), a provider of electronic healthcare solutions that leverage data to improve provider workflow and industry connectivity. But if you’re expecting to read something dry and techie, forget it. The prevalent message and overriding concern of Meehan’s is sensitivity—providing solutions that are responsive to both physicians’ practice and patients’ needs while creating value without increasing complexity. Whoever said technology didn’t have a soul?
Sponsor:
MDOL
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Information Avalanche- How Can Doctors Stay on Top?
This whitepaper helps healthcare marketers understand the time and information challenges of doctors today. It also outlines a simple way to better communicate with doctors, so they spend less time absorbing medical news and more time applying those insights to their patients.
Sponsor:
IMsci
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The Link Between Your Cold Chain and Your Bottom Line
A reliable and properly documented cold chain is critically important for pharmaceutical manufacturers. Shipping a product improperly can harm the patient and can also harm a manufacturer's reputation and bottom line. This whitepaper discusses the role of documentation, details how to protect products, and provides a cold chain shopping checklist.
Sponsor:
Cardinal Health Specialty Solutions
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Improving Lab Efficiency Through New Mobility and Data Visualization Techniques
This Improving Lab Efficiency Through New Mobility and Data Visualization Techniques whitepaper explores the impact of mobile applications and visualizing instrument performance using new techniques with the objective of creating a more interactive and informative lab environment.
Sponsor:
PerkinElmer, Inc
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Bringing Business Analytics To The Lab
The ability to capture, connect, and extract value from laboratory asset data is critical to a company's ability to run its business efficiently. Decision makers are hard pressed to answer fundamental questions about laboratory assets: asset census and density, laboratory service event information, instrument downtime and asset utilization. Given this reality, knowing what your optimized asset footprint should be, much less the real total cost of ownership is a challenge. "Bringing Business Analytics to the Lab" discusses overcoming these challenges.
Sponsor:
PerkinElmer, Inc
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Leveraging Data and Analytics to Enhance Copay Program Performance
Once brand teams are done with the tasks of selecting a copay vendor, figuring out budgets, and determining launch dates, they often feel that their work is done. Fortunately, the very nature of copay programs is quite forgiving so even an attitude of "benign neglect" may result in a successful and cost-effective program. However, the use of Analytics can substantially improve the likelihood that a program will be successful – if the right ones are used and if they're used at the right times.
Sponsor:
TrialCard
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