presents Global Launch in a Post-Blockbuster Era What Life Science Companies Need to Know Why are so many new drugs ending up as launch failures? What are the challenges of the new launch environment? And what do companies need to know to ensure their launch brands will excel in a global marketplace? 5 Proven strategies and best practices to excel in a new launch environment. 10 Solutions to drive brand-building marketing 3 New ways to gain new brand insight How to conduct a successful product launch like a presidential campaign How to launch in emerging markets by doing just a few things very well How to negotiate with multiple decision-makers simultaneously Read insights, strategies and best practices from Advanstar's award-winning Pharmaceutical Executive magazine and IMS Health designed especially for industry executives, brand teams, and product managers to help them successfully launch their brands in a new and highly competitive global post-blockbuster era. Sponsored By: