• PHARMERGING MARKETS Over half the world's pharma sales growth is coming from second tier markets in the developing world. IMS Health examines those markets and reports on new developments that will allow pharmaceutical manufacturers to capitalize on these burgeoning revenue streams.

• COMPANY PROFILE: ZELTIA
Spanish biotech Zeltia Group is making new therapeutic inroads for cancer and Alzheimer's by using a pioneering marine drug discovery platform. Editor-in-Chief William Looney reports on the latest innovations from this budding European company.

• MEDIA SPEND TRENDS
Online spending is up, DTC is holding steady or decreasing slightly. But strangely enough, in an economy still struggling to recover from such an enormous setback, pharma companies are starting to get back in the game with increased advertising spend in 2009. Do we have economic recovery to thank, or is there a deeper cause? By Associate Editor Oriana Schwindt

• SALES FORCE FOCUS
Our annual review of key trends and issues as the detailing function evolves to meet the demands of a changing customer environment. Will the new emphasis on contract rep services preserve brand loyalty and build sales at lower cost? Stay tuned. By Nancy Lurker, CEO of PDI Inc.

• AGENCY INSIGHT
Johanna Skilling of Saatchi & Saatchi Wellness discusses an innovative campaign that helped one client's sales go from zero to 60 in no time flat. A unique combination of e-marketing, DTC, and professional marketing turned out to be the prescription for success.

• E-MARKETING
Lynn O'Connor Vos, CEO of Grey Healthcare Group, maintains that pharma companies should make a stronger push for mobile marketing and compliance techniques, rather than purely focusing on the Internet as the new advertising/compliance medium. The technology is there. Now, how do you harness it?

• DIRECT TO PATIENT
Guy Mastrion, Chief Global Creative Officer of ad agency Palio, has long kept an eye on the changing landscape of DTP advertising. He's focusing on using new strategies like augmented reality to increase patient compliance and generalized patient knowledge.

Bonus Distribution:
CBI: 5th Annual Clinical
CBI: Supply Chain Management