PharmRep Direct

PharmRep Direct from the editors of Pharmaceutical Representative

September 3th, 2009 Issue 37 Vol. 9	www.pharmrep.com
Contact Editor: Reid Paul

Pfizer Settles Whistleblower Case for $2.3 Billion
Pharma giant Pfizer must shell out $2.3 billion to settle a massive illegal marketing case involving the painkiller Bextra. In addition, one of Pfizer’s subsidiaries must plead guilty to felony misbranding charges.
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Study Raises Questions About Cost Savings From Preventive Care
Preventive services for the chronically ill may reduce health-care costs, but they are probably smaller than some advocates suggest
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Drug, Biotech Research Spending Hangs Tough
Overall U.S. corporate R&D spending is down 4% since the end of 2007, but some companies have chosen to buck the trend
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Betting on Biotech’s Future
With the biotech industry reeling from the recession, big drugmakers hold all the cards when it comes to making deals, but picking a winner is still a gamble
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Will Healthcare Reform Pay Off?
For the time being pharma is on board with President Obama’s healthcare reform program, but many are anxious about the final outlines of the reform package
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Arizona Pharmacists Administer Vaccines
Arizona has just joined the list of states where pharmacists are now qualified to administer immunizations
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The more people talk about healthcare reform the less consensus there is, what do you think of current efforts to reform the system?

Little Change in New Merck Management

Pharma Booms In Eastern Europe

Confidential Marketing Plan Released

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